How To Go To Market When You Have 500 Million Subscribers? You Don't. [#3]
You envision, design and create the market you want. And then it happens.
picture credit: Dall-E-2024-19.26.56 generated image schematic of GTM strategy
Reliance Jio will enter the AI As A Service (AIaaS) market in 2025.
In this edition:
I had the opportunity to share a few thoughts on how 5G and AI will fuel Jio into the next growth phase in a free-wheeling discussion with the Inc42 team.
Also in this edition: Why the Go-To-Market function at an AI startup can be nerve-racking.
And From Speciale Invest, India’s State of Deep Tech Report for 2024! (free).
But first, Reliance Jio! (The world’s second-largest 5G operator (after China))!
A corporation with 500 million subscribers does not go to market. It envisions, designs, and creates the market it wants. That is how Reliance Jio works.
Large corporations do not play the game of ‘going to market’ but define, create, and own markets. They mark out a 10-year vision and design a strategy to achieve the vision.
And for this to happen, if it requires the world’s best players to come in and invest billions of dollars, so be it. As Jeff Bezos said, focus on an uncompromising vision but be flexible in the approach.
In just over eight years, Reliance Jio has become the largest mobile network provider in the world, outside China. Reliance ended 2024 by completing the $8.5 Bn deal with Disney, adding to its Jio Financial Services platform, and preparing itself for the AI revolution with new partnerships and products.
With the AI push — the partnership with Nvidia and the launch of AI products — the tech giant is positioning itself once again as an enabler of the AI revolution. What consequences will this have on the Indian tech ecosystem in 2025 and beyond?
I had the opportunity to contribute to this insightful Inc 42 piece on Jio in 2025. Read on to find out more.
https://inc42.com/features/reliance-jio-2024-ai-5g-disney-merger-ipo-expectations/
What is India Doing in the Deep Tech Space?
The Deep-tech India Report! Grab your copy here.
This year-end report on India -summarizes the Deep-tech sector - gives a heads-up on key players, policies, promises, investment dollars, and global exits.
And The Techade of India Report:
Together with the (The Deep Tech Report above, this Kalaari Capital report that came out earlier in the week) is all you need to catch up on the market called India.
Good year-end reading! Study and plan your 2025. Happy year ending for 2024. And best wishes for a great 2025!! Investing in India?
Going to Market here? Be in touch - perhaps we can help.
Going To Market on the Bleeding Edge of AI is nerve-racking!
The AI Automation and Agent landscape is exploding with innovation at a pace that will make your heart race. Running a Go To Market function in any of these pieces of the puzzle is anything but relaxed.
But Isn't Defining the Future exciting?
It is. But when the entire landscape is changing it is like building a house over shifting sands. From Language models, developer tools, and testing environments - the entire stack is being reinvented.
Read this atomic blog (under 300 words) directly from my LinkedIn post here.
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Owner: Sridhar Pai Tonse - Tonse Pai Academy.
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